Finally........

After an inexplicable amount of procrastination, two previous failed (?) attempts at starting my own blog, here I am ready to tune in to the world of blogging (how unfamiliar does this sound!).
Just keeping my fingers crossed on how regular I can be at this keeping in mind the demands of learning (learning???don't know a better word for this) business startegy, managing a portfolio(tooo eaasy!! as the prof in question would say), writing an equity research report and figuring the intricacies of the paper " The Pricing of Options and Corporate Liabilities", all in a space of 10 weeks.
A word on the address of this blog...
beruf: German for "Calling", a task to carry out in life, with spiritual connotations.
Widely used by the German sociologist, Max Weber in his classic " Die Protestantiche Ethik und der geist des Capitalismus" ('The Protestant Ethic and the Spirit of Capitalism; pardon the spelling, writing straight out of memory and without a wee bit of knowledge of German)

Till next time.....